Friday, October 28, 2011

likeable social media - a review

likeable social media - How to DELIGHT YOUR CUSTOMERS, create an IRRESISTIBLE BRAND, and be generally AMAZING ON FACEBOOK (an other social networks) by Dave Kerpen


likeable social media - picture from its facebook page


Having a personal interest in social media (check out my other blog - Ginsengtonic - Get high on life! www.ginsengtonic.blogspot.com),
the above was the cover that called out to me when I was at a bookstore in the airport looking for a book to kill time...


For all you need to know about what the book is about and how brilliant the book is.. check out the reviews at amazon.
With 108 reviews on amazon... that's more than enough to read and find out what the book means to a lot of people...


As much as I like what I read... easy to understand... homework with action items.. and real-life examples...
What you need to know about twitter, facebook, blogs, linkedin among others... and how to use the different social media platforms for both business and your own professional development....
What impresses me most is not the book.. but AFTER reading the book...
Dave Kerpen practices what he preaches!


He uses twitter... blogs... facebook.... REGULARLY... and replies!


As basic as it seems.. a social media expert who actually uses social media...You will be surprised.. I have seen adverts for Social Media courses by "experts"... by when I check online out of curiosity... the twitter account gets an update like once a month!


The biggest impact the book has on me?... it is the reason I started a twitter account!... maybe a linkedin account next... hmmm....

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