In summary:
1. Stick to what you know
2. Simplicity is the ultimate sophistication
3. Be a yardstick of quality
4. Love what you do
5. Think different
For the full write-up, including a link to Steve Job's now-legendary Stanford commencement address in 2005: http://www.likeable.com/2012/01/5-social-media-lessons-from-steve-jobs/
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